TikTok is introducing a updated setting that allows them to lessen the quantity of AI-made content appearing in their feeds. This step comes as the platform announced that it now features in excess of 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a rise in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on a popular video site only show content made by AI. A considerable share of this content is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is frequently nonsensical or surreal.
“We know from our community that many people enjoy content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the option to adjust the amount of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app labeled as made with AI. Overall, more than 100 million pieces of content are submitted to the service daily, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI content they see by accessing the topic control option in the platform and choosing the AI content topic. Other topics that can already be controlled under the filter include current affairs, style, cosmetics, and dance.
Platform Guidelines
Its guidelines mandate users to label “realistic” AI-made content, and it bans dangerous fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Additionally, the app will henceforth attach an AI-generated tag to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2m AI literacy fund for experts and groups to develop informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has supported its content review process, during controversy over plans to lay off hundreds of review team members in the United Kingdom. The company is planning to eliminate 439 jobs in its content moderation team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most distressing content prior to it is viewed by people. The platform stated a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is making a difference process content quickly.”
